Create a transparency In Marketing Strategy

No one can earn a success without a plan! You need to understand how and what it takes to make a difference in the competitive world with your brand marketing. According to marketing expert Lameen Witter, to build a strong brand marketing, transparent marketing strategy is all you need.

Now the question is how to create a transparent marketing strategy? Let’s find out.

Start With Your Website Content

Quality content is something that can make you king on social media. Therefore, it is necessary to post great content on your website. It will give readers a glimpse of you, your company, your products, etc. Your website content allows readers to know about you, which will ultimately build their trust and will help build a long and healthy relationship.

Post Honest Customer Testimonials

Consumers always like to hear honest testimonials from real consumers. According to research by many experts and professionals, honest customer reviews as very powerful. Allow your audience to see the good and bad customer testimonials, as it makes you real and helps you in maintaining transparency. No doubt, while some people may not like to hear bad customer review, moving forward with the positive and negative experiences your customers have experienced will show that you have nothing to hide.

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4 Ways To Create A transparency In Marketing Strategy

No one can earn a success without a plan! You need to understand how and what it takes to make a difference in the competitive world with your brand marketing. According to marketing expert Lameen Witter, to build a strong brand marketing, transparent marketing strategy is all you need.

Marketing Strategy

Now the question is how to create a transparent marketing strategy? Let’s find out.

Start With Your Website Content

Quality content is something that can make you king on social media. Therefore, it is necessary to post great content on your website. It will give readers a glimpse of you, your company, your products, etc. Your website content allows readers to know about you, which will ultimately build their trust and will help build a long and healthy relationship.

Post Honest Customer Testimonials

Consumers always like to hear honest testimonials from real consumers. According to research by many experts and professionals, honest customer reviews as very powerful. Allow your audience to see the good and bad customer testimonials, as it makes you real and helps you in maintaining transparency. No doubt, while some people may not like to hear bad customer review, moving forward with the positive and negative experiences your customers have experienced will show that you have nothing to hide.

Don’t Hide From Customer Complaints

Remember, your unhappy customer allows you to learn more than your happy customer. Therefore instead of shying away from any negative comments, find out the way to resolve the issue. Was someone unsatisfied with the customer service they received? Do they feel you charged more than what a competitor was charging?  Think about such different scenarios and conduct a meeting with your employees to determine the strategy and ways to fix the problem. It will help you to bring out the excellent results that would make both you and the client happy. Since your company is already losing reputation in front of these customers, knowing how you would resolve the issue before it ascends will help you to provide a solution much faster than if you weren’t ready.

For More Information:- All Perfect Stories

A Successful Business Idea

Once you have decided your business idea and crafted your business plan, the nest thing you need is funding to turn your business idea into reality. When you know that your 10-to-20-minute pitch to potential investors is the way to secure funds, it's obvious to feel nervous. In other words, it’s a stressed-packed moment, and you need to give your best.

Now the question is how to eliminate your anxiety and impress potential investors with a successful pitch? Let’s find out with famous leader Lameen Witter.

 Tell a Story

Narrating a common subject among experts in a creative way is a great idea and it always works. Although facts and figures go a long way, it's significant to use those numbers to convey a meaningful story. Highlighting your business idea as a story also helps you express your passion for your business.

In a tough competition, you need to give investors a reason to be keen about working with you so they invest in your business plan with confidence. "Show them why you're working for this project, not just how. Express them why you're motivated to find a solution to the problem and gain maximum chance to win them.

Define The Problem

You might be very eager regarding your business concept. Your samples for the product are all stellar and you're excited about your business plan. And, if your product doesn't solve a problem or capable enough to satisfy customers need, remember, investors, aren't going to be a part of your project.

According to expert storyteller Lameen Witter, you should "Start off with the problem first. “Do you what customer is seeking in the market today? Do you have the proofs to back that up?"

For More Information:- All Perfect Stories

Lameen Witter | Marketing Measurement, BUSTED

If you are a B2B marketer, you must know the need of measuring and proving the impact of the work. However, it’s far too simple to turn down the wrong measurement path under the light of common myths that no longer reflects reality.

To help you avoid any pitfalls, Lameen Witter share 5 popular misconceptions that will help you for effective and meaningful marketing measurement.

Myth #1: Most marketers are confident in their ability to measure ROI

In reality, if you ask marketers, very less percentage of marketers will say that they accurately and successfully measure ROI. Basically, marketers struggle to establish their impact because it’s challenging to do so between specific buyer stages and across campaigns or channels. In fact, a few percent of respondents confessed that they don’t measure marketing initiatives in the middle of the funnel and one-third aren’t evaluating campaigns in the later funnel stages. However, when it comes to operating in the middle of lengthy buying cycles and decisions by committee, marketers must be capable of tracking and measuring activity at every stage of the buying cycle.

Myth #2: Click-through rate (CTR) is an effective way to measure the impact of digital marketing efforts and ad campaigns

According to experts 80% of marketers still report on CTR, this method doesn’t properly measure influence on the bottom line. Metrics like CTR are familiar and simple, helpful mostly for day-to-day optimization, A/B testing, and evaluating whether an ad is gaining an audience’s attention. However, CTR is not helpful for measuring business impact, supervising long-term decision-making, or linking to growth and profitability. Measuring what matters implies tracking and reporting on metrics that directly associated with revenue.

Lameen Witter | Are The Two Key Elements of Business Success

Is it complicated to run an innovative company, or to hire a team of marketing experts that get your name out there The answer is easy: neither! In fact, if you ask leaders, they consider marketing and innovation as a pair of gears that work together to move your entrepreneurial success engine forward. Preferably, innovation works itself into the totality of your business culture, and as a result, it moves out into your product marketing strategy. According to Lameen Witter, there needs to be a strong network between innovation and marketing

Improve Your Marketing Communication

Lameen Witter says communication with the right customer at the right time is the key to success. And we couldn’t agree less. Building a communication mindset play a key role in the development and growth of a business. It allows you to convey the right message to the right audience which eventually fetches more customers. Now the question is how to develop a communication mindset? 

Let’s explore 5 ways to improve your marketing communication.

1.  A brief is sweeter  

Shorter and sweeter message wins the heart and attention easily! Because nowadays people have less patience, less time to read and understand your message.  Therefore, it is essential to connect words that create value for the audience without taking their much time. In other words, convey your message in fewer words that says everything, and have great impact and create value.  Once you have decided what you want to say, make a brief statement of your message that you want to convey with impact, and distribute the message accordingly.

2.   It is about THEM, not about YOU

The size of your company, your financial status, etc., will not stay till eternity. The audience will read about you and forget, therefore it is your responsibility to keep it all together. Most businesses believe that communicating and advertising about your presence, success, is enough to fetch customers’ interest, however, in reality, it is a myth. Communication is about empowering them, and their power to connect with your message. You need to convey a message that talks about them and to them. And this is how you will build a successful marketing communication.

3.  Think Before You Ask

Your focus is on finding the common objectives and values that reduce the distance between you and the audience. You need to develop  ME to US focus by asking questions that offers your audience a platform to share their values and objectives. It somewhere helps you a lot in building communication and conveying messages that stand up and out.

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Do You Know Why Digital Strategies Fail?

Nowadays, many companies plan and execute digital strategies to compete in a competitive environment, but fail. And the reason is ignorance of digital evolution and its potential impact on the company revenues or indeed survival. In recent years, digital strategies took a major change and if you are not willing to adapt to those changes, you may lose the game. 

Lameen Witter

According to expert Lameen Witter, before you frame digital strategies, it is very important to understand why most digital strategies fail.

Vague Definition

Digital strategy is misinterpreted by most companies. Some associate it with a few digital projects or marketing. Digital is actually a free ability to connect multiple devices, people and services universally. Soon with IOT, it would bring more surprises and innovation. However, due to the misinterpreting the definition of digital, it will be difficult for a company to link the strategy to their core business.

Misinterpret The Economic Of Digital

Digital is abolishing 'economic rent' which is revenue in excess of the cost of capital. Unbundling profitable services are allowing customers to buy only the things they are willing to buy. They have unlimited choice and information. Hyper-scale is minimal expenses to almost zero. For instance, to include a store it costs Wal-Mart millions. While Jack Ma of Alibaba can do likewise with one server. Therefore the main organizations can rule the market and take a lot of the benefits.

 Assumption That threats will come only from new players

 If you think that the real threat comes from the new entrants and, you might be wrong. Often the real challenge comes when a smart dominant industry player is aiming to self-cannibalize and disrupt the current situation. According to experts, incumbents moving forward with confidence can achieve significant share and push an industry to the peak.

Overlooking Ecosystem Platforms 

Traditional strategies that ignore the ecosystem platform are likely to face many challenges. Ecosystem platform allows digital players to compete and lead in the industry and sector borders. Amazon has reached to new heights from selling books to selling almost everything. Similarly, the tech giants like Alibaba has created platform ecosystems that are allowing them to grow into financial sectors and many other sectors. No doubt, these platform plays can evolve the dynamic of the whole business sector in a short period of time.

Lost The Duality Of Digital

According to many leading organizations, the digital revolution is all about searching for something new. While searching for or working on a new business model, they overlook the need to digitize their current business. Disruption is irregular, and ignoring the existing business is not something most will choose. The pressure of digital means that businesses will need to adapt and repeat to achieve success.

Final Words

According to Lameen Witter, these are the reasons why most digital strategies fail. Therefore, it is advisable to consider these pitfalls before framing your digital strategies. After all, who doesn’t want a win-win situation in the competitive